What kinds of brands do you work with?

I partner with wellness brands, natural food companies, holistic practitioners, lifestyle products, and DTC businesses. If your work makes people healthier, happier, or more connected — we’ll get along beautifully.

What services do you offer?

I’m a full-service creative director, copywriter, and web designer. My sweet spot is helping you find clarity and turn it into strategy, copy, visuals, and a website that feels aligned and alive. Services include brand strategy and voice development, copywriting and editorial refinement, web design (Squarespace, Shopify, and more), photography and creative direction, and ongoing consulting or fractional creative leadership.

How do I know what services I need?

Start with a Creative Connection Call. We’ll talk through your goals, your brand’s current stage, and whether you need copywriting, a full brand overhaul, or just a little website TLC. By the end, you’ll know exactly which path is right.

Do you do copywriting and design?

Yes…and that’s my magic trick. I merge copywriting, brand strategy, and web design so every word, pixel, and photo tells the same story. No patchwork, no Frankenbrand.

What’s your brand process like?

Every project begins with clarity — I listen, ask questions, and design custom prompts and playful exercises to spark insights. From there, those sparks turn into a brand manifesto, audience profiles, messaging frameworks, and visual direction. By the end, you don’t just have a website or logo, you have a brand that feels rooted, expressed, and easy to carry forward.

What kind of copywriting do you offer?

I offer brand messaging, website copy, product descriptions, email campaigns, and content strategy. My specialty is weaving your brand voice consistently across every channel.

Do you write product copy for natural food and wellness products?

Yes! I write product descriptions that highlight benefits while staying compliant and human. Whether it’s supplements, skincare, or gluten-free snacks, I create copy that sells without sounding robotic.

Why is professional copywriting important for my brand?

Words are your first handshake. Professional copywriting builds trust, increases conversions, and makes your brand memorable. Good design gets attention; good copy keeps it.

What’s included in your web design packages?

I handle site architecture, copywriting, visual design, and creative direction. I primarily work on Squarespace (Gold Circle Member) and Shopify — ideal for wellness brands, practitioners, and natural food DTC companies.

How long does it take to work with you?

Big projects like a full brand and website usually take 6–10 weeks. Smaller projects such as product copywriting or a brand sprint can be wrapped in 2–4 weeks. Rush projects are possible.

How much does it cost to hire you?

It depends on scope. Full brand and website projects start around $5,000, while smaller copywriting or strategy projects are tailored to fit. I always provide a clear proposal before starting — no surprise invoices.

Do you offer ongoing support?

Yes. Many clients keep me on retainer as their fractional Creative Director for ongoing copywriting, web updates, and creative consulting. It’s like having an in-house team, minus the payroll headache.

Do you only work in the wellness space?

Wellness and natural food brands are my sweet spot, but not my limit. If your brand is values-driven, creative, and ready to connect with people authentically, we’re likely a fit.

What’s your philosophy on branding?

Branding isn’t just logos or taglines — it’s how people feel when they encounter your business. I believe in alignment: leadership, culture, and every customer touchpoint reflecting the same story. When your brand feels true, everything flows.

Forget soulless copy.
Let your brand sing.

I craft brand strategy, copy, and websites that scale with ease — across products, categories, and campaigns. From packaging to web, I build voices that move people and move product.

BROWSE COPY

BROWSE VISUALS

One vision. Every word and pixel in harmony.

No outsourcing parts. I build brands end-to-end, so your strategy, copy, design, and visuals all speak with one voice. The work you'll see here is fully integrated. From the core messaging to the final website.

Get the full brand, under one hand.

My Approach:
Strategy with Soul.

The most powerful brands are built on authenticity and driven by a mission that can be felt. My work is dedicated to helping founders and teams articulate that purpose with clarity, humanity and by tapping into a voice that truly resonates.

Words do more than describe. They inform trust, loyalty, and connection.

Think of me as your brand architect. Every project in my portfolio was built end-to-end by me — from brand strategy to web design, and every word in between. I ensure vision and execution move in step, so what you stand for comes through in every detail.

Book Free Creative Connection Call

What I Do

✦ Brand Messaging & Copywriting: Through my signature branding process (it’s fun) I create the foundational message that identifies your market position, guides your brand, and creates the compelling copy that tells your story while converting readers into customers.

✦ Website Design & Development: I build beautiful, user-friendly websites that seamlessly integrate your brand's voice and vision.

✦ Marketing Strategy: I help you craft a clear plan for your content, from email campaigns to social media.

Services

✦ Copywriting & Messaging
✦ Brand & Identity Strategy
✦ Creative Direction & Design
✦ Editorial & Lifestyle Photography
✦ Fractional Leadership & Consulting

Who I Work With

✦ Artists, Healers, and Visionaries
✦ Health & Wellness Practitioners
✦ Conscious Product-Based Brands
✦ Sustainable, Eco-Led Businesses
✦ Soulful Service Providers

My Core Beliefs

✦ Clarity over complexity
✦ Authenticity is felt, not manufactured
✦ Beauty lives in the details
✦ Optimism rooted in truth
✦ A rising tide lifts all ships

Person holding a brown spiral-bound notebook with a decorative circular design on the cover, partially obscuring their face, sitting in front of a beige canopy or tent drape.

“Every single person who sees my website comments about how much it feels like ME. I am awed about how accurately and succinctly she captured my voice and ideas in her copy. It feels like a superpower and a quality I’ve never even dreamed of finding…”

— Becca R.

Browse my recent work

FEATURED CASE STUDY:
ROOTED APOTHECARY

Scaling a voice across 400+ plant-based products.

Rooted Apothecary needed more than product descriptions — they needed a holistic system.

I built a cohesive brand voice, wrote copy for every product, and developed messaging guidelines that turned complexity into clarity. The result was trust, growth, and a catalog that speaks with one consistent voice.

View Full Case Study

MEET MELROSE

Creative Director, Copywriter, Camera-wielder, Connector, Catalyst, Cat Mom.

I turn strategy into stories and stories into growth. From wellness to lifestyle to natural products and visionary founders, I help brands sound and look like their truest selves across every channel. Equal parts spark and sense-maker, I weave words, visuals, and energy into work that feels undeniably human…and lands where it matters most.

A woman with dark hair and bangs smiling, sitting at a desk with a laptop covered in stickers, a mug, and a closed book nearby. There is a large potted plant behind her against a plain white wall.

Keep Reading

“Working with Melanie is like working with a creative, an intuitive, and a style expert! She knows what you need before you do. Her vision and expansive view on how to brand and market yourself will set your business apart from the rest. Working with her from website building, re-branding, photo shoots, logo editing, Instagram advice and even printed items has been seamless and I highly recommend her! You will be so happy you chose Melanie for all of your branding needs.”

Dr. Jewel Hayes, L.Ac, DACM

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“…Every single person who sees my website comments about how much it feels like ME. I am awed about how accurately and succinctly she captured my voice and ideas in her copy. It feels like a superpower and a quality I’ve never even dreamed of finding in a website designer. Her instincts are astonishing. Her impeccable attention to detail is evident in her work. Melanie was collaborative and intentional throughout the entire process. She brought so much creative clarity to defining my brand and voice….She also went beyond the website—offering thoughtful business-building ideas I had not even considered and seemed to effortlessly make these components materialize.”

Becca Roodhuyzen, LPCC

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"What an ethereal experience working with Melanie. That's the best way to describe it. Her brilliance - her graceful energy and intuitive nature that she brought to the table, offered more than I could have hoped for. What she delivered is a result that I am grateful for and proud of. What felt like years of visioning, thoughts, and ideas - Melanie ever so beautifully translated into the branding and website direction for our brand. It felt like she snatched the thoughts right from my brain, added her touch and...I just can't say enough about how much this experience did for not only my business, but me personally. Every step of the process was intentional and thoughtful - a true reflection of the genius that is Melanie Prince."

Kiera Blackwell, Interior Designer

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“I have not gotten off of my home office set-up since our talk. I’m LIT up and currently searching the Internet for fast delivery so I can begin the crafting of my new products!! 🙂 Our 2.5 hour coaching call did more than educate me: I feel confident and hopeful in myself and I’m focusing heavily on building this dream. Getting a little crafty in how I can be productive and save money too. Sustainability rules…so do the exercises you used to help me build my story. I loved that deck you used! I am incredibly excited to explore this business relationship and gain the wisdom you have developed around becoming a successful entrepreneur.”

Sabella Lichtman, Herbalist

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